I once ordered a book with the title 'I don't know where I 'm going but I want to be there'. It's about graphic design. The content itself is ok but it was the title that did it for me. If you can say that sentence to someone or yourself, for me it means that you have a curious mind. And curiosity for me equals creativity. Or vice versa. The title of this website is 'Find what you're not looking for'. It also has a contradiction between words and meaning. Because the space between contradiction and being consistent is filled with creating that open mind for people you meet, ideas that circle in your mind, images that present themselves before your camera or campaigns that even activate yourself. The curiosity to start with something and not knowing how it will end. With the knowledge that the answer will come.